MyDealer20

Knowledge for the Automotive Business! Sales, Service and Parts.

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Unfair? You Bet it is…

“BUYERS ARE LIARS”.I don’t think I was in the car business one hour before I heard that catchy little phrase. Sure enough, over the course of my retail career, I suspect I was lied to over and over again by the best of them.I’m not going to pontificate about what buyers lie about and why – many of us could easily write a book on that subject. Instead I’m going to bring up what I think is an important point – buyers can say pretty much whatever they want without fear of recourse, dealers cannot.…See More
Blog post by Jim Radogna Sep 3, 2010
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Jim Radogna commented on Jim Radogna's blog post 'Unhappy Car Buyer Gets 110,000 Views on YouTube'
I've been getting a number of requests for the link to the video, so here it is: http://www.youtube.com/watch?v=9sCUmXfy03c
Aug 12, 2010
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Unhappy Car Buyer Gets 110,000 Views on YouTube

I was browsing through the website of a prominent dealer-chasing law firm this morning (I know, I have weird hobbies), and came across a posting about a dealer with a link to a YouTube video. This dealership is part of a good-sized group that is very well-regarded in the area. As I am personally acquainted with this dealer group, I can attest to their integrity and dedication to customer satisfaction. So, when I clicked on the YouTube link, I expected to see another unconvincing customer with a…See More
Blog post by Jim Radogna Aug 11, 2010
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Videos posted by JoAnna Weber Aug 9, 2010
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Your Customer’s Perception Is Reality

I get it. It’s tough out there. Customer access to information on the internet continues to squeeze margins. Dealerships are just trying to make a buck in a fiercely competitive marketplace. You have to do whatever it takes to stay ahead of the competition.I also get that some may view compliance as unnecessary, overrated, annoying, a waste of time and money, and downright harmful to profitability. These are perceptions and as they say, perception is reality.Some employees may be tempted to…See More
Blog post by Jim Radogna Jul 31, 2010
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